IT, Cloud & Software
Digital Analytics & Performance Tracking
Measurement you can act on: which channel produced which enquiry, and what it cost.
Overview
Most analytics setups answer the wrong question. They report sessions and bounce rate, neither of which pays anyone's salary. The question worth answering is which activity produced enquiries and revenue.
We configure tracking around your actual conversion points, then build reporting that a non-technical director can read in two minutes.
What is included
- Analytics implementation and event tracking
- Conversion and goal configuration
- Search Console integration
- Campaign tagging conventions across every channel
- Call and form attribution
- Consent management and privacy compliance
- Dashboards for leadership, not for analysts
- Monthly commentary explaining what changed and why
How we run it
- 01
Scope
Agree the conversions that matter and the decisions the reporting must support.
- 02
Build
Implement tracking, tagging and consent handling; validate every event.
- 03
Launch
Ship dashboards and walk the team through reading them.
- 04
Measure
Monthly review, with recommendations rather than raw numbers.
Questions
Before you enquire
- Is this compliant with privacy rules?
- We implement consent management and configure analytics to respect it. Compliance specifics are agreed with your counsel during scoping.
- Can you attribute phone enquiries?
- Yes, using tracked numbers that map calls back to the campaign and keyword that produced them.
- Do we need a data warehouse?
- Rarely at first. We start with the tooling you have and only recommend more when the reporting genuinely outgrows it.
Often bought together
Next step
Need digital analytics & performance tracking?
Tell us what you are trying to achieve and by when. We will come back with scope, price and an honest view on fit.