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NelnationaleConsulting

Mandate: Political & Public Affairs

Research, Polling & Analytics

Opinion research, focus groups, vulnerability studies and tracking, run to a standard you can defend.

Overview

Bad polling is worse than none, because it produces confident decisions in the wrong direction. Sample frames matter, question wording matters, and a poll commissioned to flatter the candidate will do exactly that.

We design research to be useful rather than reassuring, and we report the numbers that are inconvenient alongside the ones that are not.

What is included

  • Opinion Polling & Survey Design
  • Focus Group Facilitation
  • Constituency & Demographic Analysis
  • Public-Record Vulnerability Research
  • Competitor Position Analysis
  • Message Testing Research
  • Tracking Polls & Trend Monitoring
  • Election Data Modelling

How we run it

  1. 01

    Scope

    Agree the decisions the research must inform, then design the instrument around them.

  2. 02

    Build

    Field the research with documented sampling and quality control.

  3. 03

    Launch

    Report findings with confidence intervals and the limits stated plainly.

  4. 04

    Measure

    Track movement over the campaign and flag changes early enough to act on.

Questions

Before you enquire

What is a vulnerability audit?
A study of everything a competent opponent could find about your candidate from public records, past statements, filings and coverage. Better you see it first.
Do you do opposition research?
Yes, from public and lawful sources only: voting records, filings, published statements, court records. No surveillance, no hacking, no obtained private data.
How reliable is polling in Nigerian constituencies?
It can be reliable with proper sample design and local field teams, and unreliable without. We are explicit about which conditions applied.

Often bought together

Campaign Strategy & Management

A written path to victory with the arithmetic shown, and the campaign structure to execute it.

Message & Political Communications

One defensible message, tested before it ships, and the discipline to keep everyone giving it.

Field Operations & Voter Mobilisation

Ward organisation, canvassing, volunteer management and election day mobilisation.

Next step

Need research, polling & analytics?

Tell us what you are trying to achieve and by when. We will come back with scope, price and an honest view on fit.

Book a consultation