Led by the Head of Media

Media, PR, Entertainment & Digital

Say the true thing, well, to the people who matter.

Overview

Our media practice is a full-service entertainment and communications house: broadcast production, public relations, digital and technology, event media, artist and athlete management, publishing, distribution, touring, film and television, and brand partnerships. It serves recording artists, athletes, entertainers, corporate brands, institutions and public figures.

Technical and industrial organisations are usually bad at explaining themselves, and it costs them contracts, talent and public licence to operate. Artists and entertainers face the mirror-image problem: visibility without an underlying strategy for what it is meant to achieve.

The practice sits deliberately alongside our technology and advisory work. We can write about a control system because we have configured one, and we can build the website, the SEO and the analytics because that is another practice down the corridor.

Capabilities

Media & broadcast production: Radio commercials, voiceovers, jingles, IVR, podcasts and media content development.
Digital & technology solutions: Websites, SEO, digital marketing, Google Business Profile, analytics and digital consultancy.
Public relations & publicity: PR strategy, media relations, press releases, coverage, reputation and crisis communication.
Event & corporate media: MC and hosting, red carpet, panel moderation, event publicity and media coordination.
Artist management & career development: Representation, career strategy, distribution, promotion, booking and industry relationships.
Sports & athlete management: Commercial representation, endorsements, media and community programmes for athletes.
Publishing, distribution & touring: Publishing administration, worldwide distribution, tour routing, booking and settlement.
Film & TV production: Documentary, branded and scripted content from development through distribution.
Artist branding & digital identity: Brand development, EPKs, artist profiles, verification guidance, metadata and digital presence.
Brand partnerships & entertainment opportunities: Artist and brand deals, ambassadorships, sponsorship strategy and commercial opportunity development.
Social & digital media management: Strategy, account management, content planning, campaigns, engagement and performance analytics.
Media strategy & communications: Media and brand communication strategy, personal brand positioning, media training and strategic comms.

What you get

A message the whole leadership team, or the whole artist camp, gives consistently
Broadcast-ready production delivered to schedule rather than in bursts
Press coverage and campaign reporting tied to enquiries, streams or revenue
A digital presence that is complete and verified: site, search, profiles and metadata
Spokespeople and artists who are calm under a difficult question

Typical engagements

Brand & Message Sprint
3-5 weeks
Positioning workshop, messaging framework, identity direction and launch assets.
Campaign & Publicity Delivery
6-16 weeks
Production, press outreach and paid or organic campaign run end to end.
Artist Management Retainer
Retainer
Ongoing representation, release planning, promotion, partnerships and image management.
Communications Retainer
Retainer
Standing content, channel management, PR counsel and crisis readiness.

Head of this practice

Favour Iruoma Achiekwelu

Head of Media & Business Development

Favour leads Nelnationale's media, public relations, entertainment and digital practice, covering broadcast production, publicity, artist management, brand partnerships and digital identity.

Alongside the practice, she heads business development for the firm, building the client relationships, partnerships and commercial opportunities that connect our technology, advisory and media work.

Her work spans recording artists and entertainers, corporate brands, institutions and public figures across Nigeria and Canada.