Media, PR, Entertainment & Digital
Media Strategy & Communications
Media and brand communication strategy, personal brand positioning, media training and strategic communications.
Overview
Before any campaign is worth running, someone has to decide what the organisation is actually claiming, to whom, and why they should believe it. That decision is usually skipped.
This is the strategy work that sits above production and publicity: positioning, messaging, channel choice and the preparation that keeps spokespeople credible under pressure.
What is included
- Media Strategy Development
- Brand Communication Strategy
- Entertainment Media Strategy
- Personal Brand Positioning
- Media Campaign Development
- Public Image & Visibility Strategy
- Media Training & Presentation Support
- Strategic Communications
How we run it
- 01
Scope
Audience, competitor and perception research, and a workshop with the leadership team.
- 02
Build
Positioning and messaging framework, tested against the hardest questions.
- 03
Launch
Channel plan and campaign architecture.
- 04
Measure
Media training, then review of how the messages performed in the wild.
Questions
Before you enquire
- Is this useful for a small organisation?
- Yes, and often more so. A small team with one clear message outperforms a large one giving four.
- What does media training involve?
- Recorded practice interviews with hostile and technical questions, played back and critiqued.
- Can you work alongside our in-house team?
- Yes. Most of this work is done with an internal team rather than instead of one.
Often bought together
Public Relations & Publicity
PR strategy, press outreach, coverage, reputation management and crisis communication.
Social Media & Digital Media Management
Strategy, account management, content production, community engagement and performance reporting.
Artist Branding & Digital Identity
Brand development, electronic press kits, verified profiles, metadata and online reputation.
Next step
Need media strategy & communications?
Tell us what you are trying to achieve and by when. We will come back with scope, price and an honest view on fit.